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Mallory Pickle professional headshot

Professional Portfolio: Digital Marketing 

Welcome! I’m glad you’re here. This space highlights my work, my passions, and the projects that shape my journey in digital marketing.

About Me

I’m a digital marketing professional with a strong commitment to creativity, strategy, and relationship-driven communication. As a senior at Tusculum University majoring in Digital Marketing with a minor in Psychology, I’ve built a foundation in understanding both how people think and how brands communicate. My passion lies in creating meaningful, engaging content that helps organizations connect with their audiences in authentic and effective ways.

My professional experience ranges from managing social media and producing digital content to working directly with customers in fast-paced, people-centered environments. Through roles in marketing, pageantry, and hospitality, I’ve developed a natural ease in presenting myself, understanding consumer behavior, and staying calm under pressure. Each experience has strengthened my ability to communicate clearly, think strategically, and build trust.

I aspire to continue my career in digital brand development—helping organizations grow through intentional storytelling, thoughtful design, and purpose-driven strategy. Whether I’m planning a campaign, optimizing content, or supporting brand identity work, I bring creativity, dedication, and a genuine desire to make a positive impact.

This website represents my professional brand: polished, forward-thinking, and people-centered. Here you’ll find my blog, portfolio, résumé, and links to my social platforms—everything that reflects the values, skills, and ambition I bring to the world of marketing.

Education

2022-2025

Tusculum University

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Bachelor of Science in Digital Marketing
Minor: Psychology

Throughout my Digital Marketing program, I developed strong skills in content creation, branding, consumer behavior analysis, and social media strategy. I gained hands-on experience through applied marketing projects, digital campaigns, and consulting assignments. A major highlight of my academic journey was receiving the Rotary Scholarship, which recognized my leadership potential, academic dedication, and commitment to serving my community. This milestone strengthened my confidence and motivated me to pursue more opportunities in marketing and communication.

Adamsville High School


High School Diploma 

During my time at Adamsville High School, I built a strong academic foundation while staying deeply involved in service and leadership activities. I completed over 1,500 hours of community service, which allowed me to support local organizations, mentor younger students, and contribute to school and community projects. These experiences strengthened my communication skills, responsibility, and commitment to serving others. My service involvement also helped me develop early leadership abilities and shaped the values I now bring into my work in marketing and customer-centered roles.

2018-2022

RESUME AND COVER LETTER 

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Blog Posts 

Head to the next page to read my blog post! 

My Work in Action
 

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Here is a collection of my recent digital marketing work, including social campaigns, video storytelling, academic projects, and branding pieces created through coursework and real-world collaborations.

Tusculum University symposium pamphlet

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Content Creation

Freelance Hair and Makeup Artist 

Services

I offer strategic, creative, and relationship-driven digital marketing services designed to help brands communicate clearly, connect authentically, and grow intentionally. Each service reflects my background in digital marketing and psychology, with a strong emphasis on storytelling, audience engagement, and purpose-driven strategy.

White Poppy Flowers

Social Media Strategy & Management

I develop thoughtful social media strategies that help brands build authentic connections with their audiences. This includes content planning, platform optimization, audience research, and engagement strategy. My approach focuses on aligning brand voice with audience needs to increase visibility, consistency, and long-term trust across digital platforms.​

White Poppy Flowers

Content Creation & Brand Storytelling​

I create meaningful digital content that tells a brand’s story in a way that feels genuine and engaging. From short-form video and visual content to written storytelling, I focus on creating pieces that reflect brand identity, evoke emotion, and communicate value clearly while remaining aligned with strategic goals.​

White Poppy Flowers

Campaign Planning & Creative Support

I assist with planning and supporting digital marketing campaigns by developing creative concepts, organizing messaging, and ensuring consistency across platforms. Whether supporting academic projects, nonprofit initiatives, or small business campaigns, I bring structure, creativity, and attention to detail to every stage of the process.

*Open to internships, freelance opportunities, and collaborative projects. Let’s create meaningful digital experiences together.

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